Bespoke market intelligence, per vertical. No subscription, no credits, no seats.
Every filter you need exists somewhere.
The combination exists nowhere.
A bespoke, per-vertical alternative to Apollo and ZoomInfo for the local operators they don't cover — the list and the reasoning, not another database.
Who they are, what they run, who runs it, how current it looks — each fact sits in a different place, or in none. We assemble them into one scoring model built for your market, and show you the model before you pay for anything.
01 What actually happens
Discover
We map a whole market in one pass — the local gyms, churches, studios and niche operators that Apollo and ZoomInfo hold no decision-maker contact for. Every row carries its source and collection date, and we report coverage as measured against a hand-checked sample rather than claiming nothing was missed.
Find
Emails are found through a waterfall crawl of each prospect's own site and screened against known placeholder and junk patterns. Verification isn't switched on for your run, so we report contact status honestly as unknown rather than claim it's verified.
We don't pad the list with guessed addresses — every email is crawled from the business's own site and status is reported honestly, so you send fewer, better emails instead of burning your domain on junk.
Score
Your brief becomes a weighted scoring model — named signals, explicit weights, a threshold you can see. Every prospect is scored against it from what its own site shows, and every row reports which signals it hit and which it missed. You can disagree with a score, because you can check the arithmetic.
Dimensions we currently read from every prospect's own site: Tech stack · Site recency · Named role · Software in use.
Produced in about two minutes from a one-sentence brief, before any payment. Your own model comes back the same way.
| Entity | Ironside Jiu-Jitsu — Waco, TX |
|---|---|
| Contact | Owner listed on /about — direct email |
| Website platform | GoDaddy Website Builder |
| Booking tools | none found |
| Named role | yes — Owner, Head Coach |
| Site recency | aging — last copyright 2024, mobile viewport present |
| Score | 86 / 100 — qualified at 70+ |
| Signals hit | On a page builder; no online booking; named owner |
| Signals missed | Multiple locations |
02 Who this is for, and what you're actually buying
- Who runs WirePitch?
- WirePitch is a product of SonicPush LLC, a registered US company at 700 Smith St #61070, Houston, TX 77002. Every brief is read by the person who built the scoring system, so you can ask why a signal is weighted the way it is and get a real answer. More about why this exists.
- Where do the emails come from, and can I actually send to them?
- Every address is crawled from the business's own website — never guessed, never bought from a list. Contact status is reported honestly rather than padded, so you send fewer, better emails instead of burning your domain on junk. Verification isn't switched on right now, so status reads as unknown rather than pretending it's confirmed. These are business addresses at business websites; you're responsible for how you send, and we don't send on your behalf.
- How many will actually qualify?
- We can't tell you before we look, and we won't pretend to. What we can tell you is that the line is a convention, not a verdict: a business is called qualified at 60% of what its model can score. Every business we find is delivered with its score and the signals it hit either way, so if our line is in the wrong place for you, move it — the file supports that. The free brief now comes back with ten scored businesses from your own market, which is the fastest honest read on how your market actually shapes up; the $250 sample runs it across a hundred.
- What if my market turns out to be small?
- You pay for what exists. The free brief tells you the size before any money moves, and if the count comes back thin we'll say so and talk about widening the geography rather than selling you a short file.
- How is this different from Apollo or ZoomInfo?
- They hold contacts for companies big enough to be in a B2B database. We map local operators from scratch and score them on what their own website shows — the reasoning is visible on every row, so you can disagree with a score. The longer comparison.
- What happens if you get hit by a bus?
- You're buying a file, not a subscription. The delivered market is yours — a CSV, plus the scoring model that produced it, written down. There's no platform to go dark, no seat to lose access to, and nothing that stops working if we do. That's a deliberate choice about what we sell, not a reassurance.
- Who is this explicitly not for?
- Anyone who wants a big cheap list — a national file of unscored records is a different product and cheaper elsewhere. Anyone selling something under about $1,000, where the arithmetic rarely works. Anyone who already runs their own enrichment tooling and enjoys it. Anyone targeting outside the US, for now.
03 Pricing — by how much of your market we score
Every one of these includes the scoring model built from your brief. Rates are posted; scope is quoted.
Before you spend anything
- Send a brief · free
- The scoring model for your market, back in minutes — the signals we would read from each business's own site, what each one is worth, the line above which a prospect is worth your time, and anything you asked for that we cannot honestly check. Then ten real businesses from your own market, scored against it, so you can judge the work rather than the intent. Ten is a taste, not a list.
- Sample · $250
- A hundred businesses from your own market, discovered and scored in full — every dimension, every score, and the signals each one hit and missed. The real thing, at a size you can read in an afternoon. Credited against whatever you buy next.
Then, by how much of your market we run it across
- One city · $1,000
- Every matching business in one metro, scored and delivered. No row cap — if your city holds six hundred of them, you get six hundred.
- One state · $5,000
- A whole state discovered, scored and delivered. Credited in full against a vertical map.
- Vertical map · from $15,000
- The whole market: every entity we can find, every signal we can read, segmented by how well each one fits what you sell.
Every batch is spot-checked by a person before it ships — sampled row checks on discovery accuracy, contact status and score sanity. We report accuracy as measured against a hand-verified sample; we do not claim a market has been captured completely, because that is not a claim anyone can honestly make. If your market turns out smaller than expected, you pay for what exists. US targets only at launch. No LinkedIn scraping. No automated DMs.
04 Who you're dealing with
Every brief is read by the person who built the scoring system. Not a support queue, not an account manager. You can ask why a signal is weighted the way it is and get a real answer, because the person answering wrote it.
WirePitch exists because the thing that decides whether a business is worth contacting is usually sitting in plain sight on its own website, and none of it is in a B2B database. Every individual fact is available somewhere; the combination is available nowhere. More about why this exists.