Who runs WirePitch.

Every brief is read by the person who built the scoring system. Not a support queue, not an account manager. You can ask why a signal is weighted the way it is and get a real answer, because the person answering wrote it — and if the honest answer to your question is "we can't do that", that is the answer you get rather than a proxy.

It exists because of a gap I kept running into. The thing that decides whether a business is worth contacting is usually sitting in plain sight on its own website — what it runs on, what it has embedded, whether anyone is named as staff, whether it has been touched in three years. None of that is in a B2B database, because a database stores what it collected once, not what a business looks like today.

So every individual fact is available somewhere, and the combination is available nowhere. Assembling it is work rather than lookup, and it has to be redone per market. That is the whole product.

What that means for you: you see the scoring model before you pay anything, you are told plainly which parts of your brief cannot be checked, and every delivered row shows the arithmetic behind its score so you can disagree with it.