Comparison
WirePitch vs Apollo.
Apollo is a good product and for most B2B sellers it is the right one. This page is about the case where it isn't: when the businesses you sell to are local operators, and the thing that qualifies them is visible on their own website rather than in a firmographic record.
01 The short version
Apollo is a database you search. WirePitch is a market someone maps and scores for you, once, against a model you can read before you pay. If your prospects are in Apollo and your filters are firmographic, use Apollo — it will be cheaper and faster.
02 Where they actually differ
| Coverage | Apollo holds contacts for companies large enough to appear in a B2B database. Local operators — single-location gyms, churches, studios, clinics — are patchily covered or missing. WirePitch maps a market from scratch for each brief, so coverage is whatever exists on the map rather than whatever a database already collected. |
|---|---|
| Filters | Apollo filters on firmographics: industry, headcount, revenue band, technology from a fixed vendor list. WirePitch scores on what a business's own website shows — which builder it runs, which tools it has embedded, whether anyone is named as staff, how current the site looks — combined into a model built for your brief. |
| Visible reasoning | Apollo returns rows that match a filter. WirePitch returns a score with the arithmetic attached: which weighted signals each business hit, which it missed, and the threshold. You can disagree with a score, because you can check it. |
| Pricing shape | Apollo is per-seat and recurring. WirePitch is one payment for one delivered market, priced by how much of it you want scored. No seats, no credits, no renewal. |
| Sending | Apollo sends. WirePitch does not send anything — you get the list and the reasoning, and outreach is yours. |
| What you see first | Apollo shows you counts behind a signup. WirePitch shows you the scoring model for your market, free, before any payment, including the parts of your brief it cannot check. |
03 Honest questions
- Is WirePitch cheaper than Apollo?
- Not per record, and that is the wrong comparison. A seat gets you a lot of rows you will never contact. A WirePitch run gets you one market, scored, with the reasoning — priced from $250 for a hundred businesses up to $15,000 for a whole vertical. If you want volume at the lowest price per row, Apollo wins and we would rather tell you.
- Can I just use Apollo and filter harder?
- If the filter you need is firmographic, yes. If the filter is "runs on a page builder, has no online booking, and someone is named as the owner", no database holds that, because it is read from each site rather than stored.
- Does WirePitch have more contacts?
- Almost certainly not. Apollo's database is vastly larger. The claim here is narrower: for one vertical in one geography, a purpose-built map plus scoring usually finds local operators a general database missed, and tells you which ones are worth your time.
- What does WirePitch not do?
- No sending, no sequencing, no CRM, no seats, no LinkedIn scraping, no automated DMs, and US targets only at launch. Coverage is reported as measured against a hand-verified sample; completeness is never claimed.
04 Try it against your own market
Send a brief and you get the scoring model for your market back, free, usually within minutes — including anything you asked for that we cannot honestly check. Start a brief.